five key questions...
1. Who created this message?
- Greenpeace
2. What creative techniques are used to attract my attention?
-The colour blue (and different tones of) has been applied through out the website. It is always there to represent the melting arctic.
-The slide show at the top of the screen. Our eyes are immediately attracted this area so it has been appropriately placed. The slide show contains the most important issues surrounding the arctic.
- black has been cleverly applied in areas where greenpeace discuss deep sea oil drilling. The contrast between the blue and the black is quite shocking. The black seems dirty and even vile compared to the pure blue of the background.
- The red target marker follows you down the screen as you read through.
- also after every problem is discussed you have the opportunity to sign the petition.
3. how might different people understand this message differently than me?
Business savy people may take offence to this website, as they would see no profit for helping create a sanctuary around the arctic. Also people in the oil industry would disregard this website (and deep sea trawlers) as it represents direct opposition to what they are doing.
- However it is quite possible that most people would take this website for what it is. Not everybody will agree with the green peace message, but it's almost certain that people with logic will empathise.
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
- Environmentally Friendly message, Nature Conservation, Wildlife protection,
5. Why is this message being sent?
Because the arctic acts as a refrigerator. If the ice melts it's like leaving the fridge open; the food inside warms up. Ice reflects the sun, but when it is not there the ocean will absorb a lot more sun rays and keep warming the earth.
scientists estimate that there could be around 13 percent of the oils undiscovered oil (around 90 billion barrels) this would only last for three years, but the consequences of the deep sea oil drilling in the arctic could surpass lifetimes.
